If you think SEO is a fast fix, you’re going to be frustrated. I’ve had clients ask, “When do we rank #1?”—but that’s the wrong question. SEO is a long game, and what actually matters is how you update your content, how consistent you are, and whether you’re creating real value. This article breaks down exactly what the long game looks like, what mistakes to avoid, and what to focus on instead, so you’re not wasting your time (or your budget).